Zyppy study: Google rewrote 61.6% of subtitles

[arafatenzo]

American company Zyppy examined 80,959 title tags on 2,370 websites from around the world and compared them to Google Search results on desktop. They found that Google rewrote 61.6% of titles .

If Google is rewriting a large number of your headlines, it's helpful to understand why it's doing this. It probably thinks its algorithm can write better headlines than you can.

By examining individual results, we identified cases where Google is more likely to rewrite your headlines . These include:

Length: Titles that are too long or too short . It is commonly stated that the length of a title tag should be 50-60 characters . Some people prefer to use pixels to determine the length: in this case, the sweden email list title tag should be no more than 600 pixels. However, Cyrus Shepard points out that the 600-pixel rule can be misleading for several reasons: More than 60% of traffic on Google Search comes from mobile devices. Title tags tend to be longer on mobile search and their length varies depending on the user’s device. Google changes this limit frequently. However, Shepard believes that if you want to have some guarantee that your title tag will be displayed in its entirety on Google Search, it should be less than 600 pixels long . If most of your searches come from mobile devices, it is up to you whether you stick to this limit or exceed it. Source: Cyrus Shepard, “ The Optimal Title Tag Length for SEO (Based On Science) ”.
Using the same keyword more than once .
Using separators like a hyphen or a vertical line ("perpendicular line"). Many people don't realize that Google prefers certain separators over others. If you want to use one, choose the hyphen, as Google seems to prefer it over other separators.