Responded to SMS with a purchase

[tmonower111]

Kiehl's launched a campaign in the same year 2013 - customers were asked to subscribe to the mailing list. If a subscriber was near a branded store of the chain, he received an SMS with its address. Up to 3 messages could arrive per month.

Result

75% of those who signed up for the newsletter eventually made a purchase in the chain's stores.

What worked

Geotargeting again.

Newsletter #3. Fourteenfold ROI
Restaurant chain Carl's Jr. decided to catch impatient hong kong b2b leads customers before they left for competitors in 2013. They created an offer for buying fries and a burger during the hot summer months. The standard price for the set was $6, but it was cut in half - to $2.99. Plus, the company used mobile SMS marketing to notify customers.

Result

The unique code was used immediately after receipt by 20% of clients. The network earned another 14 dollars on every dollar spent.

What worked

Restrictions: only one burger was given per person, plus the SMS indicated a short period of validity of the offer.

Newsletter #4. ROI 680% for Formula 1
In 2014, Silverstone marketers decided to implement an innovative tactic to sell tickets to the Grand Prix racing event. They sent out SMS advertising to 45,000 people immediately after the event in Monaco – offering to buy a ticket to the Grand Prix, which would be held in England.

Result

Tickets were sold out a week before the official event.

What worked

Good timing for the mailing.