TikTokers have made good use of their time on the platform: 17.3% say they recommend brands or services in their posts one to four times a week, while 5.7% do so once or more a day.
The influence on the purchasing decision is such that, according to the study, 67.9% of respondents said they had bought a product after seeing a post from someone they follow, which confirms the effectiveness of influencer marketing on TikTok.
If you've ever been on TikTok, you know it: the most popular chile business email database content is comedy (70.4%), and one of the most used hashtags is #comedy. And beyond comedy content, dance TikToks are another of the most popular genres on the social network (58%).
In addition, tutorials (48.4%) and challenges (42%) are positioned among the popular and viral content that both content creators and brands take advantage of to win over young people.