Another very important factor for customers' decision-making is the quantity and quality of the online reviews that the establishment has.
They show what others think about the business and this brings much more confidence to the decision, doesn't it?
For Google ranking, these reviews are also essential for this reason.
In other words, the search engine can understand that users like your service and, therefore, will give it priority.
3. Make sure your page titles have the <title> tag
Let us take care of your website?
In fact, this is an important topic when we talk about local SEO.
It may seem simple and obvious, but make sure that all of your pages have a title with the <title> title tag.
This tag needs to be filled out and should be a afghanistan telegram phone numbers description of the page in question and not the site as a whole.
The title should include the main keywords of the page, be unique and should not be longer than 60 to 65 characters.
The title tag is displayed in Google search results, and making the tag attractive and targeted will earn your site more clicks.
4. Take care of the meta description of your web pages
Likewise, the meta description should not simply explain a page, but also “sell” it.
Your page description is displayed in search results, so it should encourage the user to click on your link instead of another one.
The meta description should also include your page's keywords, be unique, and have a maximum of 156 characters.
Don't forget to reference your business with the right keywords in the meta description.
5. Take care of the hierarchy of your content using semantic tags H1, H2, …
Regarding headings defined by the tags H1, H2, H3 and so on, the World Wide Web Consortium tells us:
“A TITLE BRIEFLY DESCRIBES THE TOPIC OF THE SECTION IT PRESENTS.”
By prioritizing your page's titles and subtitles, you bring a sense of value to each of them.
An H1 title should therefore summarize the general topic of your page.
While the H6 title will summarize a more detailed section of the subject covered in it.
6. Internal links between pages on your website
Internal links that connect your pages are often just as important as external links, and they're also great for local SEO.
Every page indexed on Google has a page rank.
So if you have links to your own pages, they will get some “juice”, which is very important for ranking a website.
7. Create a sitemap for your website or blog
A sitemap is a file in XML format that lists your website's URLs plus some metadata, such as the date it was last updated.
The Sitemap technique is officially approved by search engines.
Once built, the sitemap can be submitted to search engines, usually through a webmaster tool interface such as Google Webmastertools, now called Google Search Console .
8. Rich, relevant and unique text content
Following the 7 local SEO tips listed above is important to improve your SEO, but it is not enough.
You should never forget the fact that the most important thing on your web page is the content.
The content of the text should not be limited to the enumeration of keywords.
Of course, search engines must find the keywords there, but the content must also be readable and make internet users want to return to your website.
SEO exists to highlight your content and promote it in search engines, not the other way around.
A word count between 200 and 400 is the minimum to rank a web page, so take care of that, okay?
Lab Growth: SEO agency for your business
Now that you know a little more about how to do local SEO for your business , you need to put it into practice.
As you can see, good SEO can put your company at the top of Google when a user searches for something related to your business in your city.
Local SEO works great for freelancers, gym owners, veterinary clinics, beauty salons, and more.