The Twitter Cards functionality allows for additional functions to be added to Twitter. For example, it is possible to show a live stream from a tweet. Samsung did this this week as the start of its #starttheconversation campaign in a collaboration with Vogue. A fashion show from the Bijenkorf could be followed live from a tweet (and later viewed via YouTube). The campaign for this lasted exactly 30 minutes of the live stream and could be targeted at fashion-conscious women in the Netherlands.
Samsung embedded stream
Of course, this can also be done by tweeting a link to a website, but that requires clic spain mobile phone number list throughs, which makes people drop out faster. In addition, the tweet with the embedded livestream is easy for users to share with a retweet. This functionality can also be offered by parties such as Hootsuite, if they use the API with this functionality.