Here are five that can help maximize your marketing efforts.

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Benefits of AI Marketing Tools
2024 was a breakout year for AI. Widespread adoption, however, comes with significant hype — meaning not all AI tools are created the same.

In my experience using AI, I’ve seen both the good and the not-so-good.

For example, while AI apps generally offer useful grammar and style suggestions, some of their recommendations make well-written paragraphs seem stilted or strange.

AI for marketing offers the same potential — and the same pitfalls. The trick to getting the most from AI? Finding benefits backed by data.


Saved Time
According to HubSpot data, 86% of marketers say that using azerbaijan phone number material AI saves them one (or more) hours a day by streamlining creative tasks.

By automating manual processes with AI, teams can focus on the human side of marketing — creating the engagement and forging the connections that keep customers coming back.

Improved Personalization
As noted by the HubSpot 2024 State of Marketing Report, 94% of marketers say that personalization boosts sales.

AI helps enable personalization, with 77% of respondents reporting that generative AI helps them create more personalized content.

It makes sense: When customers feel like people instead of simply profit sources, they’re more likely to buy once, and by again. Personalization, however, depends on in-depth customer understanding that evolves over time.