GetResponse Email Marketing: Build a Loyal Audience

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List segmentation Both Getresponse and Mailchimp (Premium plan only) let you create segments quite easily : you can use a variety of filters (anagraphic, geographic or behavioral) to group the users in your contact list and save them into optimized audiences for more targeted email marketing campaigns . However, in Mailchimp you can only select one audience at a time. This is quite limiting and confusing, especially when managing medium to large sized email marketing campaigns. Also, excluding segments is much easier in Getresponse: once you have selected the recipient list, you can simply select the segments or lists you want to exclude from sending.


GetResponse also allows you to segment contacts australia telegram data based on the score determined by their behavior in past campaigns ( contact scoring ). Getresponse’s more flexible approach to both segmentation and contact management is one of the strongest reasons to use it over Mailchimp—perhaps the strongest. Autoresponder One of the aspects that distinguish GetResponse from other email marketing services is the Autoresponder function , that is, automatic emails to be sent to subscribers at predefined intervals based on their specific actions (subscription itself, opening of the email, clicking on a link, etc.). Unlike other tools, where you need to build specific campaigns using the Automation builder, here you can instead use a convenient calendar view .


This view helps you better visualize the cadence of your campaigns and know how many recipients are in a certain stage. It is especially useful for managing lead nurturing campaigns, onboarding sequences, and email courses. Setting up a typical autoresponder campaign is also possible in Mailchimp , but to do so you need to use the customer journey automation tool and build a specific workflow that triggers the automatic response starting from a specific event: for example, subscription to a list, openings, clicks, purchases made, URLs visited and changes to data. build autoresponder with mailchimp Building Welcome Autoresponders with Mailchimp Automation Builder Verdict Both Mailchimp and GetResponse are powerful email marketing platforms.