According to the new law, any paid or sponsored post that contains photoshopped images of the human body must carry a corresponding label to clarify this . These retouchings include changes in skin color, lip color, size or height that project a distorted image of the person's true appearance. These labels will be approved by the Norwegian Ministry of Family and Children's Affairs. Violating this law once it comes into force could result in heavy fines or even jail time for both companies and influencers .
The move to implement this new law follows a wave of concern about the impact of social media on young people's mental health. Anorexia, according to the ministry when proposing the law, is the bosnia and herzegovina business email database third most common cause of death in the young population. This, along with other diseases related to people's appearance, is a constant issue in the country, and globally. In fact, in Norway a new term has been coined, kroppspress , to define the excessive pressure that young people are under to keep their bodies within the ideals of beauty shown in the retouched images of influencers.
As we can expect, influencers and content creators are the ones who have the most connection with this new law, since they work and live according to the image they create of themselves on their social networks, which also allows them to represent brands. Even so, the law has had a very positive response from these types of creators, with cases such as author Martine Halvorsen, presenter Janka Polliani, and YouTuber Agnete “Agnetesh” Husebye, who have supported the initiative in some interviews.