Pitfall: Thinking that your colleagues (including the management team) will immediately understand that your feedback and customer insight is valuable and therefore expect them to act on it immediately.
Tip: Don't be discouraged by the '10 innovation clichés' and the 'not-invented-here- ukraine mobile phone number list reactions' you get and show that customer interest and customer need are equal to company interest and company results.
Human resources and CRM
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Helps (potential) customers quickly, adequately, friendly and with a personal touch. Is allergic to bureaucracy, doesn't care about it and makes it easy for customers.
Remember: helping is more than just passing something on to colleagues. Helping is solving it yourself or making sure it is actually solved.
Pitfall: Thinking that everything will be fine if you pass something on to colleagues, because they themselves understand how important customers are to the organization?
Tip: Take action yourself or at least keep your finger on the pulse! It is not for nothing that you are an eight-legged sheep who understands that customers are the raison d'être of the organization.
4. Thought leader
Is a 'thought leader' himself (has something to say and knows what he is talking about) or knows the thought leaders in the organization and offers them a platform.