By Laura Mengíbar
Head of Content at Marketing Paradise
TYou have an eCommerce and you want to start working on its positioning in search engines. Perfect! You're on the right track. But, since you also have physical stores, you may not know how to combine both strategies . Should you focus on localization throughout the website? Opt for transactional keywords ? And if it's neither of the above... where should you work on what type of SEO?
Keep calm . We understand your doubts and we will resolve them. But, ultimately, we can tell you in advance that you will have to work on the SEO of your brand through the home page on the one hand (in general, this has its nuances, mind you), that of your eCommerce on the other based on transactional keywords and, finally, that of your physical stores through local SEO . Do you want to know how to combine all this so that you have as a result a well-positioned website in its different areas? Well, let's get down to business and don't miss a detail.
How to work on the SEO of your eCommerce homepage
Let's start at the beginning: the home page . Do you have egypt business email database to analyze each specific case to see what makes sense for your business? Yes. But, in general, if your brand has an online store (where you probably ship to at least the entire country) and a physical store (or services that require a physical presence such as personal training or physiotherapy), the best thing in most cases is to go for brand SEO.
That is, focus your homepage texts on keywords related to your brand and your sector in general . So, if you sell original t-shirts online and in a physical store with the brand name “Camisetas Pepito”, your homepage should include all the keywords you find in your keyword research that are related to “original Pepito t-shirts”, “Pepito t-shirt brand”, “Pepito t-shirts”, “original t-shirt website”, etc.
Featured: The basis for combining the local SEO of your physical stores with that of your e-commerce is knowing where to work on each type of keyword .