Discover your main competitors

[arafatenzo]

To build a successful business, you need to offer products and services that stand out from the crowd! To create these unique offerings, however , you need to know who your competition is and what they bring to the market . Even if you can’t afford the services of a marketing consulting firm , a little research can tell you a lot about your competitors.

Here are five steps you can take to perform your own competitor analysis.

Competitive Analysis
1 – Identify your competitors
A competitor is a company that offers a similar sweden email list product to yours to the same market segment that you are targeting. Therefore, two advertising agencies can perform the same activities without necessarily being in competition. How is this possible? These companies can target different clients: one can serve multinationals while the other can target local businesses.

In general, there are three types of competition:

Direct Competition – These companies offer the same products and services as you, to the same customers, in the same territory.
Secondary or indirect competition : These companies offer slightly different products and services than yours or appeal to different customers in your same territory.
Alternative Competition : These companies offer different products and services than yours to the same customers and in the same territory as you.