The best days and times to send marketing emails

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For instance, instead of , they submit . These spelling errors can be identified and fixed easily. Pro tip: use a list cleaning tool these tools work especially well for lists that have been dormant for some time. They automatically remove bounces, invalid, and disposable email addresses, which can significantly drag down your deliverability. Reliable providers we have used in the past include zerobounce and clearout. Step list: define what constitutes an inactive subscriber before taking action on inactive subscribers, you have to first define what classifies a subscriber as inactive to you.

Is it a subscriber who hasn't opened nepal telemarketing list your emails in days or months? Or, one who opens your emails but has never clicked through on your offer? The definition of an inactive subscriber differs from business to business. Your email send frequency also matters. For instance, if you send one email per month (not recommended), then someone who hasn’t engaged in months isn’t really inactive. They probably don’t remember you. If you send emails at least once a week, a good way to identify inactive subscribers is to tag those who haven’t engaged in months as inactive.

And, this is great timing if you scrub your email list clean every months! Step list: segment inactive subscribers next, use your definition of inactive subscribers to segment them out of your main email list. You can do this automatically with your email marketing software and have these subscribers grouped together in an inactive subscriber list. However, not all inactive subscribers are the same. A subscriber who hasn't opened your email in a year is different from one who hasn't opened in months.