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And, the results, though; those are truly impressive. According to the MailShake team, “It’s safe to say the Cold Email Outreach Guide has generated mid-six-figures in revenue — so far.” That’s 590+ paying customers out of 50,000+ website visits. MailShake’s success isn’t unusual, many B2B brands find that content marketing is highly effective at increasing lead generation. Content still reigns as king. Yet many companies struggle to implement successful content marketing strategies. The Content Marketing Institute’s 2019 trends reported 78 percent of B2B marketers use content marketing.


And, the most successful have a well-documented strategy. The problem is content marketing advice aimed at B2C brands doesn’t always work for B2B brands. Brands like Sephora can create viral makeup tutorials, or Chiptole can create engaging content like their ubiquitous film The Scarecrow. Despite the promising numbers, B2B companies face unique spain telegram phone number list challenges when it comes to getting creative with content marketing for lead generation. And, let’s be honest, B2B content marketing is often a snooze fest.


eing a B2B company hold you back from creating epic, share-worthy content? Let’s talk about the challenges you face and how to build content that keeps people scrolling. Ahead, you’ll find content marketing ideas that are changing the B2B game. Keep reading, it’s about to get a whole lot more exciting. Note: Want to close more B2B sales from your website? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.