Let’s get clear on the functions of each content form.
A whitepaper is a report or guide that irons out an issue relevant to a product or an industry. It requires sound data and ample research to successfully solve a pain point. This in-depth written piece always adopts a reasonable and rational approach.
Blogs do more than just highlight a business’s products. These posts typically have a more versatile range of topics relating to an industry at large. On top of answering any industry-related list of scotland consumer email questions, blogs tap into topical trending themes and can also answer questions that a target audience is likely to ponder. This means that SEO blog writing services shape copy with the reader in mind, offering a unique perspective that serves to humanise a brand.
The Power of Positioning
Here’s a key difference between whitepaper writing and SEO blog writing services: Their positioning.
Positioning can take on many meanings. For one, it relates to where we post the content. Professional whitepaper writing services usually offer their content in a downloadable PDF format. These PDFs can pop up on a business website, be linked in an email signature, or be distributed via newsletter.