Invest a little curiosity and spark the catalyst for change

[Jahangir147]

Don’t be a wallflower.
No one, and I mean no one is going to want to hang out and be your friend if you have a beige personality. The same goes for your brand.
Breathe life into your brand by holding a workshop and brainstorming with your team. You’ve created personas for your audience, well now it’s time to do the same for your brand. Who is the ‘person’ behind the brand? what do they look like? what are their favourite things? what language do they use?
Back to the party, your friends have finally arrived. But it doesn’t really matter anymore, you’ve networked and made some new friends, in fact you are now introducing them to each other.

Once we remove all the barriers of technology, the impersonal, sometimes sterile tools that we use to communicate with, and what do we have? People. People talking to people.


We’re working with a client right now to help create an ‘engagement’ metric for qatar email list 476676 contact leads their website. The process is simple enough – define what content represents the most value to your organisation and then assign a value system to it.

But what should you do when the organisation you represent isn’t quite sure what digital is meant to be doing for them? Or when there are no clearly defined goals? No shared direction?
Do nothing, or ‘prove me wrong’.

There are two ways you can go when your team is left to their own devices. And both can be a little scary, especially if you have no one actively telling you if you’re on the right track or not.

The first is to do nothing. You can simply coast along, not raise any eyebrows and avoid offending anyone. And achieve nothing.
The second option is to make a decision. Actively pool together all the knowledge you have about the organisation’s position and what it’s trying to achieve, and make a damn good educated guess. If you are wrong then so be it – but until then, challenge anyone to prove you wrong.