Now that we have seen the importance of customer experience and what CXA is all about, it is time to check out its pillars. Stay tuned!
Orchestration
Since no two companies are truly the same, Customer Experience Automation allows you to develop the toolset that makes the most sense for your business model, orchestrating personalized experiences .
The word “Orchestrate” is about making existing toolsets benin phone number resource exponentially more effective by connecting them to the broadest set of customer data.
True orchestration enhances the best existing tools with integration, adding value to the entire ecosystem.
Segmentation
Modern buyers generate so much data that it’s impossible for humans to keep up with it. And to deliver personalized communications, you need to understand what each person values , where they are in the customer lifecycle, and more.
Customer Experience Automation tracks buyer preferences, behavior, and a variety of custom attributes across the entire customer lifecycle, giving you the broadest possible data set for segmentation.
Personalize your sends based on virtually any parameter so your messages always reach the right audience .
Personalization
Your customers want personal experiences, but you don’t have time to serve each person individually. What if you could create a new experience for each person?
What if no one, even if they were members of the same group, had exactly the same experience?
CXA uses data from across the entire customer lifecycle to choose the best content, send times, and delivery channels for each customer.
This way, you can create fully personalized campaigns with minimal effort. Replicate the personalized experience for every person, regardless of the size of your company.
Automation
Legacy marketing automation tools can still be quite labor intensive. First, you have to figure out what people are interested in , then you have to manually develop automated features (and manually change them as your business evolves).
Customer Experience Automation analyzes all of your customer information, highlights what works best for each individual, and helps you improve your delivery strategy in real time based on customer behavior. Giving each person the best possible experience while you take a break is like having an extra employee (without the extra space).