Tiny habits, creativity & inside advantage: how to boost your business

[jrineakter]

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A wine tasting of relevant thoughts and ideas, that is 100 Business Bites. In a bite-sized book, the most important business books and models are discussed at a rapid pace. From the 'why' of Simon Sinek to the tactic to make new friends of Carnegie - they all pass by in a concrete way. Time to highlight a few.

Tiny habits: lasting change in small steps
We all have something we want to change: exercise more, increase efficiency, pay more attention to our family or read more management books. We often tackle that change drastically. We exercise an absurd amount for a week (to rest the week after, and the week after that…). We go on a diet of one apple a day or we suddenly read one book a day. Nice initiatives of course, but not ways to achieve lasting change. A method that can help you achieve this comes from BJ Fogg and is called ' Tiny Habits' .

What does it mean? Start with something very small, a trigger , and make it part of your existing routine. End the day with one push-up, read one page every day, or walk up one flight argentina telegram number list of stairs every day. Repeat this daily until you no longer have to think about it. Then it has become routine. You will notice that you can gradually take further steps. One push-up becomes twenty, one page becomes a chapter, and you can effortlessly run miles through the park.

take steps

Think and grow rich
Author Napoleon Hill advised leaders such as Roosevelt, Gandhi and Edison. The basic premise of his books (aff.)? Your life can be shaped by your thoughts. And of course this includes a step-by-step plan, so that it can be applied in a concrete way. One of the examples is the step-by-step plan to become rich.

Think about how you want to become rich: make it really concrete (with an amount)
Determine the price you want to pay for it (what are you willing to do/give up for it?)
Set a realistic deadline for when you want to achieve it
Create a task list that will shape your path, start as soon as possible
Write a short mission statement
Make an agreement with yourself that you will read the mission statement out loud twice a day
Step six he calls mental training via 'self-suggestion': telling yourself frequently, calmly and with experience that something will work. Do not accept initial failure - ever. Persevere if you believe in it.

Don’t accept initial failure – ever. Persevere if you believe in it.

Buyer journey: everything about the purchasing process
Potential customers go through a whole buying process before they make a decision. This process is called the buyers journey and is recognized by companies like Salesforce and Hubspot as the way to bind potential customers. What do you know? 70 percent of customers have already made a purchase decision before they even come to you. The journey is based on four key steps: awareness, consideration, decision and connection.

You can play on these steps if you want to be at the top of the wish list as a company. Note: the buyers journey is different from the customer journey , although they are an extension of each other. For example, think of the customer journey as the way in which a customer receives your product or service, how it is used and whether he will recommend it to other parties. Just as important, but it goes a step further.

Creativity, Inc… 5 Creativity Lessons from Pixar
As a digital storytelling enthusiast, I was happy to see one of my favorite books summarized: Creativity Inc (aff.). In this book, Ed Catmull, one of the main men of Pixar, describes his most important lessons from twenty years of experience in leading a creative organization.

Work on the emotion. Your product can be well put together, but if it doesn't touch people on an emotional level, it won't be a success
Focus on people, not ideas. Many people think that success depends on a brilliant idea, but says Catmull: “Give a good idea to a mediocre team and they will screw it up. Give a mediocre idea to a good team and they will make it brilliant or come up with something better.”
Encourage personality. Let people shape their own workplace and encourage your staff to show what inspires them. And, protect them from overworking. At Pixar, employees work a maximum of forty hours a week, not counting the so-called crunch week
Build trust. With every project you start, you will encounter problems. Accept this as a given and do not try to prevent it. Let people focus on solving a problem instead of seeing criticism as an attack
Embrace your core values. Be open to adjusting your goals during projects, as long as you keep acting according to the same core values. For example, Pixar itself decided to change everything just before the deadline during the making of Toy Story 2 and almost completely remade the film. And Up was originally a story about a floating rock with two fighting princes.