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Imagine you have a big list of potential customers. With automation, you can send them emails automatically without doing it one by one. These platforms use technology to understand what your customers are doing online. For example, if someone visits your website and looks at a product, the platform can send them an email about that product without you needing to do anything. It's like having a helper who knows exactly what your customers want and when they want it.


These platforms also help businesses keep track of their leads, w. They azerbaijan phone number lead give each lead a score based on how interested they are. If a lead opens your email or visits your website multiple times, their score goes up. This helps you know which leads are most likely to become customers. Plus, the platforms can automatically send follow-up emails or reminders based on what the leads do.


It's like having a personal assistant who knows which customers to focus on and reminds you when to reach out to them. Features to Consider When Choosing a B2B Marketing Automation Platform When choosing a B2B marketing automation platform, there are several key features to consider: Features to Consider When Choosing a B2B Marketing Automation Platform Lead Management In lead management, it's important to know which potential customers are the best ones. Lead scoring helps with this.