1. “Internal social is not going so well yet” – Tim Walters
Tim Walters from Digital Clarity Group is the first keynote speaker. Tim opens with pictures of the difference between the formal SocialNow dinner and how it really is: an informal dinner that mainly consisted of drinks and laughter. In this way he emphasizes what social is about and how important that soft side is for organizations.
Because where does the need for social in the workplace come from? bahrain mobile phone number list Tim describes this based on what he calls a social movement : partly due to social media, everyone has become more assertive and you take that attitude with you to your work. That is why the role of enterprise or internal social is shifting: internal social media can make work more efficient, but also better – give it more quality. For example, in Germany, an average of 75 percent of employees are mentally “actively disconnected” from work. Social can give your workplace more meaning. And isn’t that what we are all looking for these days?
Early adopters not active
Tim does his best to hold up a critical mirror to the audience and not just shout hallelujah. That is why he goes through some statistics from recent studies and the common thread is that early adopters are not at all active on their chosen internal social network: in addition, the penetration rate worldwide stagnates at around 40 percent of the organizations studied.