Investment in platforms for content created by influencers

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In this context, influencer marketing has positioned itself as a multidisciplinary channel with a great advantage over conventional advertising: personalization. A search to transmit a message focused on the properties of the product where the content creators themselves offer different points of view with which to attract and attract thousands of followers.

Quesada analyzes how the market will behave and what the forecasts are for influencer marketing :

Multigenerational campaigns
With the aging population and the growing digital penetration of boomers , it makes more sense than ever to reach older generations. Brands that had focused in recent years on rejuvenating and portugal phone data reaching new, younger audiences such as millennials and centennials are beginning to focus on older generations, who provide a higher average spending volume, for example, on beauty products, travel... The most cutting-edge brands and early adopters of trends are already designing their influencer marketing strategies combining multi-generation: millennials and centennials with boomers and GX .


The key to success and the 'goose that lays the golden eggs' of influencer marketing is simply hitting the right combination of advocacy + paid media : Adding paid media to the content generated by influencers allows you to reach a target audience in a more concrete and precise way, since it allows segmentation by age, sex, interests and location. The level of segmentation of influencer marketing helps brands connect with their specific market niche at the desired time, thus achieving their objectives. And compared to traditional digital advertising, it has a decisive success factor: it relies on the 'familiar faces' of influencers that audiences recognize. The return on this type of campaigns with influencers vs. traditional digital advertising is x3 in ROI .