By Astrid Ruiz
Marketing4eCommerce Editor
ANDYouTube has announced a new approach to AI -generated content , as well as several updates to its security systems that it will begin implementing in the coming months. According to the platform in a statement , the aim is to maintain an ecosystem with healthy information, as well as to protect viewers from manipulated content that “ is misleading and likely to cause serious harm . ”
This will make it mandatory to inform users when the content they are viewing is synthetic or has been manipulated by artificial intelligence tools.
20 interesting facts about YouTube that you probably didn't know... and will surprise you
Content disclosure requirements: reporting the use of AI
YouTube's policy has long prohibited artificially colombia number data manipulated content that is misleading or harmful, but now with the new paradigm presented by AI, YouTube has wanted to strengthen and adapt its approach. To do so, new options will be introduced that allow creators to inform their viewers that their video is completely or partially synthetic.
Specifically, YouTube content creators are required to disclose whether the content they are uploading is manipulated or synthetic , including reporting the use of AI tools. As an example of this type of sensitive content, the platform points to “an AI-generated video that realistically explains an event that did not actually occur or shows a real person saying or doing something that they did not actually do.”
This measure takes on greater relevance for content that addresses sensitive topics , such as elections, ongoing conflicts, public health crises or public officials. Creators who do not disclose this information will have their videos removed, in addition to facing suspensions from the YouTube Partner Program and penalties.