Digital, goes one step further and claims that AI is going to change everything as we know it: “AI applied to digital marketing will drive large-scale personalization, automate tasks, improve data analysis, optimize campaigns in real time, elevate customer experience, assist in content creation, reinforce SEO and search marketing, perfect audience segmentation, predict consumer behavior, and strengthen reputation management and sentiment analysis.”
From his role at the Trilogi agency, Toni Sallent also states that “agencies will take on a more active role in implementing AI-based solutions to improve the user experience and optimize sales cameroon number data operations in the eCommerce sector.” However, Álvaro Santiago , from Neoattack, also reminds us that “ we will have to adapt ,” since AI-based agencies take information from the Internet and Google is working to modify search results to adapt to it. “That is something that is yet to come, but we will surely spend most of 2024 watching Google make the change and the other half of 2024 understanding how it works.”
Finally, Juan González Villa, from Useo, mentions the evolution of AI in SEO , identifying a “stage of separation between uses that provide real value and those that were simply fads.” However, he also warns that it is likely that “we will begin to see a slight slowdown in the penetration of applications and processes with AI , because doubts about privacy, the origin of training data, and with it the regulation of the sector, will grow.”