As we mentioned in our Mexico edition , the premiere of this series based on the video game of the same name flooded social media with die-hard fans commenting on everything that had to do with it. Taking advantage of this, the marketing campaign that was carried out worldwide only accentuated it, since the HBO Max and Warner logos on Twitter were infected by the same fungus that affects the world in the series: cordyceps.
In addition, if you search for the name of the series on Google, this mushroom will also appear on your device's screen.
And finally, one of the actions they carried out in Mexico benin number data City was to fill the walls of Amsterdam Street with cordyceps along with the motto of the revolutionary group in the series, Las Luciérnagas: " When you are lost in the darkness, look for the light ."
Wonka
In November 2023, the Callao metro station in Madrid started to smell like chocolate. Literally.
This campaign led by the Dejavu Brands agency flooded the place with a chocolate aroma that we associate directly with the film starring Timothée Chalamet through a nebulization system . The action complemented the station's decor with images from the film full of color and imagination.