After the first store, Sam Walton opened

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After the first store, Sam Walton opened a new one called Walmart. The second logo had the word “Walmart” in blue letters, mainly using a simple style called Sans Serif. These letters were elongated and stood out on a white background. This change began Walmart’s exploration of different visual types while keeping things straightforward.

1964-1967

The third logo is often called the “medallion” due to its bulgaria telegram shape and elongated rectangle. During this phase, the emblem served more as an informative advertisement than a traditional trademark. The design was packed with textual information, featuring the uppercase “Wal-Mart” and lowercase “Discount City” in the middle on a horizontal rectangle.

Two stripes, one white and one black, framed both the circle and the crossing rectangle. This logo encapsulated a period where Walmart sought to communicate a wealth of information through its visual identity.

1967-1968

In 1967-1968, Walmart unveiled a distinctive logo, marking a departure from its predecessor due to concerns about imitation. The logo featured the store’s name, encapsulating each letter within individual rectangles. Unlike its forerunner, this version had more white space, reversing the color distribution. Each character in the word “Wal-Mart,” except for the hyphen, found its place within vertical geometric shapes.

1968-1970

The designers retained the essence of the previous version but introduced subtle tweaks for a fresh look. Notably, they replaced the taller letters with shorter ones, transforming the rectangle logo into squares. Additionally, the hyphen received individual framing, adding a distinctive touch to the overall design.