Take action. Observe what works for your competitors and implement their strategies into your SEO plan. Of course, don’t copy everything they do, but apply the basic principles. You could also go further by increasing the length of your content or going deeper with guides and e-books.
#3. Choose the right keywords to monitor
Not sure what the right keywords to monitor are? Check out:
Brand Keywords
Check to see if your competitors are successfully using and ranking for search terms that include your brand or product name. Have they created a comparison post that illustrates armenia whatsapp the pros and cons of your product versus theirs?
How about a product comparison page that shows a side-by-side comparison of different products in your industry, including yours and theirs?
Here's a simple example of a ClickUp blog post mentioning their brand and their main competitor Monday:
blog post by ClickUp that mentions their brand and their top competitor Monday
Source: Image Source
Keywords with purchase intent
To increase conversions and sales, target keywords that signal high purchase intent. See how your competitors rank for these specific search intent terms .
Here are some examples of keywords with purchasing intent in various industries.
Do you have any posts or web pages that convert at a much higher rate than others? These pages probably get a lot of traffic from popular and highly relevant keywords.
Keywords for High Converting Pages or Posts
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