The new seven sins of brand advertising Chen Wuyong

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Follow 2023-05-24 2 Comments 2829 Views 7 Favorites 9 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00:00To improve personal professional competitiveness, you need to consciously cultivate yourself into a compound talent at work, that is, you have multiple in-depth skills and can collaborate and innovate across fields.


In this article, the author shares the vicious circles he often falls into when creating brand advertisements, such as squeezing young people to death, forcing values, having incorrect values but pretending to have positive phone leads ones, being of no help to the business, and having unexciting stories but being very long ... Let's take a look. First of all, I'm not targeting anyone, I'm talking about myself. 1. Driving young people to death Nowadays, when brands talk about TA ( target audience), they must talk about young people.


The customer group descriptions in all the client's briefs seem to be written by one person: 20-35 years old, white-collar workers, working 996 , yearning for a better life, getting up in the morning with great ambition to take over the world, getting on the subway and being completely subdued by the world, and becoming a walking corpse when they get home from work after a day's work ... I was in a meeting myself .