By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDIn a public presentation, Mark Zuckerberg explained a few days ago that Threads, the latest of his social networks, created to compete directly with Twitter/X, had reached 150 million monthly active users. Quite an achievement for a platform that was created just nine months ago and that seemed to have been largely forgotten after its initial meteoric growth.
In any case, it is important to put these figures into context. If you check our ranking of the most used social networks in the world, you will see that these figures would not even get it into the top 15. To belize number data give you an idea, a social network quite far from the spotlight like Pinterest has almost 500 million users, while the great reference of Threads, Elon Musk's X, multiplies its data by 4: 620 million users.
In any case, this growth in such a short time deserves to be celebrated, and the Threads team, headed by Adam Mosseri , has done so by announcing new features designed to improve the usability of the social network and make it more attractive.
The most notable of these is “Filtered Words ,” an Instagram tool that allows you to automatically hide words, phrases, or emoticons that may be offensive, which will also be available for Threads. This feature will filter irrelevant or uninteresting content in Threads from both the “For You” and “Following” feeds, search results, profiles, or replies to posts.