How does RankBrain act on a query of this kind?

[mayaboti]

A user writes in the search bar: What is the name of the consumer at the highest level of the food chain? As you can see, this is exactly the kind of imprecise query you type when you have a momentary slip of the tongue and want a quick answer. Obviously "consumer" is not a correct word in this context, but it is a word that a person might actually use if they didn't remember the more appropriate term. It interprets it based on what it has learned.


The artificial intelligences that scan web pages have malta number data learned that when we talk about the "food chain" we are usually referring to animals. The system is therefore able to understand that, in this case, "consumer" does not refer to a human being and to provide results relevant to the correct concept, that of apex predator. In short, RankBrain puts the brain of AI at the service of ranking , disrupting the SERPs . From this moment on, the quantitative use of keywords drastically loses its importance.


To scale the results pages you need to start thinking about search intent. And today? Well, RankBrain is still in use today, and is perhaps the algorithm that most influences SERP results . After the quantum leap there is no turning back! Read also: Rank Brain: get to know Google's brain and rank your website Neural matching: neural networks arrive on Google To talk about Neural Matching we must necessarily talk about neural networks. Believe me, it's not an easy task, because these are very advanced computer systems… but it's worth trying We can say that neural networks are similar to artificial brains.