The promotion opportunities

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On the other hand, the increasing number of influencers has led to a decrease in the number of advertisements received by some influencers. Gu Zhenyu told Yibang Power that in daily marketing, Vesta will contact a large number of KOLs for Internet celebrity marketing. Many KOLs have said that since Q3 last year , they can receive have decreased a lot compared to before. Of course, this does not mean that influencer marketing, short video marketing and other channels are completely ineffective. In the view of Chen Yong of Sevens, short video channels such as.


Are more at the upper end of the marketing funnel, playing a role in attracting new customers. " It can be used to expose the brand quickly, in large quantities, and at a low cost, to quickly increase brand number data awareness, and then use it (to push ads to specific users to improve user loyalty), use Google as a keyword to achieve comprehensive results . " " With users as the core, we can extend, create user content, update and iterate products that users need, and then amplify the content they like to see and hear, and then use advertising, harvesting, and coverage to maximize the effect.



" Jenny, head of YesWelder DTC operations , said. 3. Online user growth has peaked, where does new traffic come from? The growth data of digital advertising giants are more focused on the relative recovery of revenue rather than the growth of users. Take Meta as an example: In 2020 , its DAU was 1.84 billion, an increase of 11% year-on-year , and its MAU reached 2.8 billion, an increase of 12% year-on-year ; since the second quarter of 2021 , the growth rate of users has slowed down significantly, with DAU increasing by 5% year-on-year to 1.93 billion and MAU increasing by 4% year-on-year to 2.91 billion; a similar growth rate was maintained in 2022 .