According to the researchers, the effectiveness of different GEO methods varies depending on the content domain and the nature of the queries. For example, queries related to debates or historical topics benefit more from a more “authoritative” style, while factual questions are significantly improved by the addition of citations and statistics.
Furthermore, combining strategies can be particularly effective. Optimizing multiple strategies, such as adding statistics and simplifying language, can result in substantial improvements in content visibility.
Practical implementation of GEO
To implement these strategies, website owners and content creators should consider the following steps:
Evaluating current content : Identify areas where fluency, authority, and inclusion of statistics and citations can be improved.
Implementation of specific changes : Implement recommended GEO methods to improve visibility in results generated by generative search engines.
Monitoring and Adjustment : Assess the impact of changes turkey number data and adjust strategies as needed to maximize visibility.
Examples of GEO applications
In the document, the researchers provide several practical examples of the techniques applied and their impact:
Search: What is the secret of Swiss chocolate
Method: Appointments
Relative improvement in visibility: 132.4%
Original text : “With per capita annual consumption averaging between 11 and 12 kilos, Swiss people rank among the top chocolate lovers in the world.”
Optimized text : “With per capita annual consumption averaging between 11 and 12 kilos, Swiss people rank among the top chocolate lovers in the world (According to a survey conducted by The International Chocolate Consumption Research Group [1]) .”
In this example, a citation has been added to the end of the original claim. This citation from a reliable source (The International Chocolate Consumption Research Group) increases the credibility of the content, which in turn significantly improves its visibility in the answers generated by the search engine. The relative improvement in visibility is 132.4%, which demonstrates the effectiveness of adding citations.