Through hot marketing on Weibo

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With the help of this hot event, Cetaphil achieved the improvement of the popularity of its entire product line from the single hit product, the Big White Can. it fully activated the brand effect and also drove the conversion of other products of the brand. Hotspot marketing is still one of the most cost - effective marketing methods It is worth mentioning that Cetaphil was on Weibo's hot search list during the Double 11 warm-up period. Finally, during the Double 11 period, the GMV and brand sales rankings of all Cetaphil products were improved. The brand's hot marketing brought a lot of publicity and user interaction stickiness, which eventually turned into product sales. Cetaphil achieved a " big harvest " on Double 11 through hot marketing .


The annual 618 is coming soon, and brands may take this as a reference. In general, traffic marketing and hot spot marketing have their own strengths. The marketing method of buying traffic may be more suitable for hot products that need short-term business growth, and is more suitable as an auxiliary marketing method. However, for companies that israel whatsapp number data want to cross the cycle through long-term brand building, hot spot marketing is a marketing method that cannot be bypassed, and it is also the main strategic direction for building brand power. Columnist Zheng Zhuoran, public account: Communication Gymnastics ( ), everyone is a product manager.




Columnist, annual outstanding author. An experienced person in the field of advertising marketing and new media operation, focusing on sharing practical articles and unique insights on marketing, operation and business. This article was originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image comes from , based on the CC0 protocol. The views expressed in this article only represent the author himself. The Renrenshishi Product Manager platform only provides information storage space services. Comments Viewed 4 Favorites 22 minutes Free your eyes, put on headphones, and listen to the three major myths that business operators need to solve: the myth of cultural values, the myth of business systems, and the myth of organizational capabilities, and propose a new business operation model oriented to customer value.