Launching various support plans to attract merchants

[sabarina38]

The views expressed in this article only represent the author himself, and the Renrenshishi Product Manager platform only provides information storage space services. Interviews with 10+ brand people, and 5 new strategies for 618 ! Morketing Follow 2023-05-23 0 Comments 4609 Views 12 Favorites 18 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00 The difference between B -end products and C -end products is that the users of B- end products are corporate customers, while the users of C- end products are individual consumers. Therefore, the B- end product manager and ... Another year of 618 is coming, and major manufacturers have formulated various purchasing strategies. However, as people's daily shopping frequency increases, it becomes more difficult to make big promotions on 618. For brand owners, how to do a good job of this marketing strategy is still the first issue to consider.


It has to be said that this year's 618 is another " King of Rolls " competition : platforms and platforms have rolls, brands and brands have rolls. After all, this year marks the 20th anniversary of JD.com and Taobao , and both parties probably want to achieve good results at key points and seize the match point. For example, JD.com held a merchant conference denmark whatsapp number data in April, and Alibaba held a 618 press conference in May without stopping , to participate. At present, the competition between the two sides has entered a white-hot stage, and the first wave of pre-sales is about to come. Under such circumstances, the brand 's mentality towards this year's 618 is: with more and more daily promotions, the difficulty coefficient of large-scale promotions is starting to increase. Originally, 618 was a one-day explosion , but now it is a long-term battle.




Including the polarization of consumer purchasing mentality: One is to hold onto their wallets. Compared to pursuing novelty products, they are more likely to buy " safe " products, that is, basic consumer products ; The other is to pursue high-end products, not to compare prices or stock up, but to have the experience. But even with the increased difficulty, brands still say that "618" is a battlefield that must be participated in. In order to better understand the brand 's strategy for 618 this year, we talked with more than 10 brand people and came to 5 conclusions , hoping to provide some new thinking for the industry.