The first action is a scan by a software ( crawler ) that automatically screens the content. The second action includes optimization by a spider and is performed in relation to a series of factors including the quality of the content .
It goes without saying that everything seems robotic so far; canada phone number list but what if Google's robots aren't accurate? It can happen. That's why when the content concerns more sensitive matters, the Quality Raters come into action .
The Role of Quality Raters
Google EAT: Guidelines to Improve the Quality of Your Web Content
How would we react if we found and read content that was indexed only because it was rated positively by a robot?
Quality Raters are not robots, but human beings , who manually check, judge and modify some SERPs. They act especially on the results pages dedicated to sensitive topics such as finance, health and wellness. They search, indeed, they sift the results in search of contents that do not respond to the EAT paradigm and above all cannot be defined as authoritative. They represent the most human aspect of Google and their work is essential.
Quality Raters also obviously follow guidelines to “judge” online content. Here they are:
The Role of Quality Raters
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