How VAT is written off when replenishing VKontakte and Direct accounts

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Reddi2
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Joined: Sat Dec 28, 2024 7:23 am

How VAT is written off when replenishing VKontakte and Direct accounts

Post by Reddi2 »

When replenishing an advertising account, the user pays VAT .

VAT is a value added tax that you pay for a service (in our case, for advertising placement) produced in the territory of the Russian Federation.
On some platforms, such as VKontakte and Yandex Direct, the amount of replenishment of the advertising account is reflected immediately including VAT. On other advertising platforms, VAT is charged later, at the time of payment or at the end of the month.

VK account
Example of an invoice for payment of advertising on VKontakte
When replenishing the account in OneSpot, the client also needs to pay VAT 20% (since we provide the service). However, when you transfer funds to advertising accounts on VKontakte or Direct from your account in OneSpot, you will not need to pay VAT a second time. We call this option offsetting .

How offsetting
Let's say you want to top up your VKontakte account why our mint database service is perfect for marketers by 100 rubles. To do this, you need to deposit at least 120 rubles to your OneSpot balance (including VAT for our services - 20%). If you pay an invoice for 120 rubles, we will credit 100 to your balance, and 20 rubles will go to pay VAT.

Next, you need to go to the "Budget Distribution" menu, select the VKontakte platform and in the "Write-off amount" column, indicate how much you want to spend on advertising. In our example, 100 rubles.

We will transfer 120 rubles (100 rubles + 20%) to your VKontakte account — you will be able to see this in the “Amount credited” column. Then VKontakte will write off 20 rubles as VAT, and you will be able to spend 100 rubles on launching advertising on the site, as planned.

That is, only 100 rubles will be debited from your OneSpot account to pay for advertising. You do not need to pay VAT.
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