Stuck as to what you should send in your next email marketing campaign? Or wondering how to turboboost your current campaigns? Here are 20 types of marketing emails you could be sending:
Send a piece of content out, for example a white paper
Send a sales promotion
Create a series of autoresponders that follow leads up
Send a monthly/weekly/daily newsletter
Send a 30 day course
Send a daily offer
Follow up sales orders with action emails (not just thanks for your order)
Use delivery note emails to promote and cross sell services
Send emails to customers that abandon shopping carts
Send reorder emails (for example when stock is likely to be low on ink cartridges)
Send holiday (e.g. Christmas) or even better birthday emails
Send anniversary emails, for joining your email list, or since purchasing from your business
Cross sell recommendation emails. You bought this…so how about this?
Case studies…see what your peers are doing
Events – promote events and send invitations via email
Website affinity trigger emails – if your customer vnpay database views a page on your website send them a relevant white paper
Co-marketing emails – if you are running a joint event, or have co-authored a white paper for example
Internal updates. Don’t neglect your staff, partners and suppliers
Email confirmations – thanks for your order for example, or we’ve received your request
Dedicated personal emails – don’t forget these. They can still work very well for marketing
Get in touch to discuss your next email marketing campaign or download our email marketing white paper here.