+ Higher level of trust. People receive information in a quality and volume sufficient to work out their consumer objections. The presence of a news feed indicates a long time of the site's existence. Photos of employees, diplomas, company news, a blog filled with expert content indicate the company as a competent contractor, and not a fly-by-night firm.
Cons
— Long development. In practice, usually no less than three to four weeks. Although, there are exceptions. From our own experience, we can say that a lot depends on the speed of the Customer’s response: how quickly they provide content, how quickly they give feedback, how many edits they suggest, and how controversial they will be. For us, the development of a corporate website itself usually takes 20-25 working days, but approvals can take from a couple of days to several months, depending on the Customer’s approach to doing business.
— Higher cost. The price of website development largely depends on the number of pages — the more there are, the more expensive. A high-quality multi-page website cannot cost less than 150 thousand rubles. If you are offered cheaper, there is a high probability of pitfalls: either this is an inexperienced web developer building up a portfolio, or a template solution is issued under the guise of an original turnkey website.
— Requires technical support / attention / time. If the site has a blog, it needs to be regularly updated with interesting and useful articles, and they can only be written by people who understand the topic. If there are forums and comments, they have to be moderated. News also needs to be updated regularly, otherwise the site will look abandoned. In addition, since the site has a lot of information, its regular rechecking and updating will take a lot of time. In general, you can’t do without the services of a content manager.
A multi-page site is suitable:
if you offer a wide range of products and services;
work in B2B;
if there is a lot of information that is objectively necessary for whatsapp canada number making a purchasing decision;
when you need to build an image and increase brand awareness;
if you trade expensive and complex goods.
The difference between a landing page and a multi-page site - we analyze it using a visual example
To do this, we will take two commercial web resources developed by our agency, a landing page for selling mattresses “Honest Mattress” and the corporate website of the Russian manufacturer of industrial computers Advantix.
1. The landing page is dedicated to one single product - a specific mattress model.
2. In turn, the site tells about the company and the whole line of solutions it provides.
3. The entire landing page is dedicated to the advantages of the mattress. Not a single "step to the left or right." We try to keep the user's full attention on the product. After all, if he gets distracted by something, it is not a fact that he will remember the purpose of his visit. He slept for 10 years on his cozy little sofa and will sleep for another 5 years without an ultra-modern mattress.