Personalizing Websites: How to Do It Properly

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Unlike many companies, Bloom & Wild’s social media team creates unique content for each channel they’re on (instead of sharing the same posts everywhere).

This strategy allows them to create posts that utilize each platform’s strengths and unique features.

For example, their Facebook content is focused on getting people to make purchases on the platform (taking advantage of the Facebook shop feature):

Bloom & Wild’s Facebook Posts
Bloom & Wild’s Facebook Posts
On Instagram, however, they mostly share helpful tips about flowers and plants. This promotes their brand while also offering valuable information to their followers.

Furthermore, Instagram’s saudi arabia consumer email list short reel format is great for creating these engagement-driven posts.

Bloom & Wild’s Instagram reels
They also use their platform on Instagram to drive sales, but only from time to time. Being too aggressive on Instagram can cause you to lose followers:

Bloom & Wild’s Instagram stories
Finally, Bloom & Wild encourages their customers to act as promoters by posting and tagging the company’s account in pictures of their floral orders.

Showing that their customers are enthusiastic about Bloom & Wild products is excellent social proof.