Online sales strategies emerge to boost marketing campaigns

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Strategic marketing is one of the most frightening words for business owners. I remember a business coaching client, in one of our first conversations, who asked me: "Valdez, for the love of God, explain to me what marketing is?"

Your doubt is justified, given what one of the greatest gurus on the subject has to say:

It takes days to learn marketing. Unfortunately, it takes a lifetime to master it.

– Phillip Kotler

Every day, . These include social media, launches, perpetual online product launches, AdWords, and more.

All of this is a dream for those who have mastered the world of modern email list marketing, but a nightmare for those just taking their first steps.

If you fall into the second category, understand that before mastering specific tactics, it's important to understand and master the general overview of the topic.

Philip Kotler, a renowned marketing guru, became known for disseminating a simple model of strategic marketing that can demystify many myths and help you gain a holistic perspective on the topic. The model is called the 4Ps and comprises the following elements:

1. Product

It's the product or service offered on the market. It's important to consider its features and competitive advantages, as well as the real benefits it offers to customers.