How are advertising interest areas determined?

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The date 11.11, which extends from the Far East, entered our lives with a very familiar name: n11. With stores offering discounts of up to 70% on 11.11, N11 achieved a turnover of exactly 65 million TL in one day in 2016. This figure reached 140 million TL in 2017. Many e-commerce companies and marketplaces in Turkey also evaluate these campaign periods and achieve satisfactory turnover by depleting their stocks to a large extent in the last period of the year.

If you have an e-commerce site and a store in the marketplace, you can reach new users by conducting brand awareness studies in advance in order to evaluate these campaign periods in the austria phone number library last quarter of the year, and you can have the chance to re-establish contact with people who already know your product at discounted prices with remarketing ads.
Digital Marketing , Google Ads
When determining advertising interests, digital platforms examine us like detectives and perhaps even come to know us better than our closest ones. So why is determining interests so important for ads? Why is it so important for Google to know how old I am, what kind of music I like, whether I like camping or dogs? Why does Google care so much about the color I like when even my closest friend or even my lover doesn’t know what color I like? It’s very simple; as everyone knows, it increases its success thanks to the ads it shows me according to my interests. Not only that, of course, I spend more time on Google thanks to the content I consume according to my interests.



On this screen that greets you, you will see the phrase '' Ad Personalization On ''. If you wish, you can change this to ''No'' and not see your ads as ''personalized'' for you. Having this setting on makes the ads you see useful to you. If we continue, when you scroll down the page, you will see how Google recognizes me. I always love hearing how people describe me and how they see me as a person, but when it is an artificial intelligence that does this, I get even more excited. I hope it is intriguing for you too.


You can see everything you like, starting with your age and gender, here in order. To be honest, my online history flashed before my eyes as I saw these categories. I can say that Google, which matched me in 37 different categories, showed me how much it cares about me by knowing things that most people who know me don't know. Because while there are blues, jazz, and world music in the categories you see above, in the screenshot below we see my love of Folk Music, which I really enjoy listening to when I'm alone and maybe even my closest friend doesn't know.