Expert content: bring value to the client

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A brand that acts as an expert increases its authority in the eyes of the consumer. A good way to achieve this, while also gaining trust, is expert content. It attracts users with interesting content and brings them benefit – it helps them solve problems.

Fractus company will help you with creating texts.

Expert content: specifics
Expert content is publications of various formats on topics argentina email list in which a company or person is competent. The essential features are uniqueness, reliability, and usefulness. It hooks the reader because it addresses their pain points and offers solutions. Even a non-professional can implement the advice. That is why practical advice is valuable. Especially if it is “evergreen” content – ​​always relevant: it will work for years for the benefit of the company or person.

First, identify the audience's problems and the content's ability to solve them. If the texts do not help the client, but are created to boost self-esteem and present oneself as an expert, they are useless in the eyes of the client.

Expert content: specifics

Publication formats
This type of content includes not only expert texts, but also other ways of presenting information. The communication channel with the user will tell you in what form to provide the data. There are many formats:

article ;
post on social networks;
video clip;
instruction;
question and answer;
study;
statistics;
infographics;
online lesson;
e-book;
podcast ;
interview.
Any idea can be used, based on the problems of the target audience. This could be professional advice, a story (including a client's story), answers to questions, secrets, specific details, work experience, a story about mistakes, as well as a relevant news item.

Tips for creating
Hire an author. If the company's professionals have no time to create texts or videos, but it wants to share expert information, you can order content creation from a third-party author or a specialized company. But this will require careful elaboration of details, an in-depth study of the topic. The author can do this independently according to a compiled list of questions, and then the expert article must be agreed upon with company representatives. Or conduct an interview with an expert (not to be confused with the content genre - interview). Even more effective is to find a niche author who is on the same wavelength with the company.
Write in a clear language. Showing expertise does not mean overloading the content with specialized terms. Use only those that the target audience understands. Otherwise, the reader will close the page, and the problem will not be solved. Expertise is in writing about complex things in an accessible way, in simple words, and about specific things in an interesting language.
Keep the volume reasonable. There is a temptation to stuff one text with various information – stories, facts, tables, statistics. A one-page article will scare the reader as they approach. It is better to distribute the data across several issues.
Structure. A lengthy text needs to be divided into semantic blocks, subheadings, inserts, lists. Especially if the content is on a complex, serious topic.
Tips for creating

Professional content from Fractus
Do you have something to say to consumers, but don't know how to create content correctly, and don't have time to write texts? Call us!

We will write a text in any format, shoot a video or create infographics on a topic that is interesting and useful to readers, of course, in which you are well versed. You will gain fame as an expert. Contact us!

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