Beam Suntory Whiskey Hobby Club

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But in Migo. "points" are not only a way for brands to motivate members to spend. but also an important way to understand members' preferences. .Member Points-an important medium to enhance customer experience . Accumulate points to become a distinguished member and taste the charm of rare whiskey . Points connect points. lines. and surfaces in a comprehensive membership management strategy "Member Points" - an important medium to enhance customer experience In order to be closer to the whiskey needs of Taiwanese consumers.

Taiwan Suntory established the LINE official account "" membership club in 2021. Combined with the LitLoyal member loyalty platform (digital membership card). members can receive free points and scan products by engineer database joining the membership. By accumulating points through QRCode and other methods on the Internet. brands can obtain cross-channel offline consumption interaction data and provide a more personalized marketing experience. Figure 1｜LINE official account is the membership card. As long as members complete the binding.

They can open LINE at any time to view point records. redeem gifts. and receive exclusive offers.Figure 1｜LINE official account is the membership card. As long as members complete the binding. they can open LINE at any time to view point records. redeem gifts. and receive exclusive offers. In July 2023. Suntory celebrated the 100th anniversary of the establishment of Yamazaki Distillery. In addition to launching 100th anniversary commemorative wines for its brands Yamazaki.