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Understanding the importance of the data middle is critical for every brand. How Migo helps brands integrate data and build a data center Before data integration begins. we first need to conduct an in-depth inventory of the company's data sources in different places to understand how these data sources are related. For example. when confirming a member's order details. identification tag? In addition. it is necessary to consider whether members' personal data can be integrated with marketing communication data.

What principles or standards is such integration based 99 acres database on? During the data integration process. we will also clarify needs with the brand. discuss how to configure the integrated One-ID. and plan the structure of the data center based on future marketing strategies and scenarios. This stage will involve a lot of communication and discussion to ensure that the design of the data center can meet the specific needs of the brand. After the establishment of the data center.

the flow and management of data will be automated. allowing brands to make data-related decisions more conveniently and no longer be troubled by complex processes. The data center can be compared to a filtering system. which can provide clear data information at any time.