Writing any texts requires the involvement of a specialist. And to get the perfect text, you need not only his experience and knowledge, but also information about the company. Therefore, a copywriter's brief that contains them is necessary. It is useful for both the performer and the customer.
You can order it from the Fractus company. Or ready-made texts - any type on any topic.
Copywriter brief: definition, difference from technical specifications
Summary or instruction – this is the meaning of the word brief given by dictionaries. A copywriter’s brief is a questionnaire that includes the most important information about a product, provided by the customer to a specialist for writing the text.
It is sometimes confused with a technical task. But a anguilla email list 7582 contact leads technical task is a list of technical characteristics that the text must meet: volume (in characters without spaces), keywords, requirements for SEO indicators ( uniqueness , water , spam ), structural features, topic, deadlines, etc.
There are simple (standard) and complex (extended) briefs.
Copywriter brief: definition, difference from technical specifications
Why do you need a questionnaire?
Such a document is needed not to satisfy the idle curiosity of the performer. It is needed to create a full-fledged text - full of facts, unique information, precise data, written for the target audience. Where else can you get reliable information about the product, if not from the customer?
The performer understands what he is writing about, the text is deep and complete. The copywriter will not have to invent or speculate anything, only be guided by reliable information. As a result, the text will not have to be rewritten. And the document is a confirmation of what information the customer provided or did not provide.
The contractor himself requires such a document or the customer initiates filling it out. The answers in the questionnaire must be brief, clear, to the point, long briefs will only confuse the copywriter and raise new questions.
Information in the brief
There is no single template for compiling a brief for a copywriter, nor a standard list of questions. The contractor himself compiles a list of questions that will help write a full text. Or the customer provides the information he wants to see in the article. The data concerns:
goals and objectives that the text must solve;
companies (name, website link, area of activity, features);
product (unique selling proposition – USP , advantages, benefits for the client, product specifics, standing out from competitors);
target audience (features, how the company can help it);
competitors (basic information, strengths and weaknesses);
additional information . For example, links to sites that the customer likes or information on what not to do and what should not be mentioned.
channels of communication with the consumer. Usually the resource where the text will be placed.
A copywriter's brief is drawn up in the form of a table - Excel, Google or Word, or a list of questions with answers.
Information in the brief
Texts and brief
Articles for the media, SEO texts , commercial content, descriptions of services or products , presentations, press releases, texts for blogs – any text for the Internet or printed media will be more informative and complete if a brief is provided for each.
Briefing by Fractus
Need to create a brief or technical specification for a copywriter, but have no idea how to write it? Order a service from Fractus.
Our specialists will create a document that will prevent misunderstandings between you and the contractor. Or order ready-made texts for any purpose and resource. As a result, you will receive content that attracts users and encourages purchases. Let's collaborate!
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Copywriter's brief: document features
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