These entry points achieved with the help of SEMrush's free whatsapp number canada Topic Research function may seem trivial to some, but they are not, especially when it comes to finding these types of entries systematically, every month and for different brands.
The help that comes from this tool is perceived both in terms of effectiveness and efficiency in terms of time and effort in determining the most relevant contents to cover.
Are there other ways to approach a social media content strategy?
I would love to hear your thoughts on this approach and perhaps some tips on how to implement other SEMrush features when designing a narrative entry.
Of all the queries related to the topic of weather/good weather, initially suggested by Google Trends, the query “sun” is the one that gave the most interesting result: among the subtopics with the highest search volume was “vitamin D” with questions relating to its function, the optimal requirement for an individual and why it is considered so important.
These entry points ( why mosquitoes in summer , car trips with small children and the importance of vitamin D ) were the themes at the basis of the brief drawn up by the strategic team and then passed on to the creatives, who then take care of the concrete development of the posts.
*How to calculate Engagement rate: Total Engaged users / Total reach
The results obtained from the three posts produced with this method are significantly better in terms of engagement rate than the other posts in the editorial plan, representing which you can find above a screenshot outlined in red taken as a benchmark.
In the months prior to this method, the average ER of the editorial plan posts was around 1.3%.