Online Store Design: Key Aspects

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Three seconds. That's how much time a website has to arouse the user's interest. Or not. That's why online store design is not something you can neglect. After all, a frivolous approach results in financial losses. Of course, you can create the design yourself. But is it worth the effort if you can contact Fractus?

What makes online store design special
What is important to consider when developing a design? The specifics of the product. The corporate style is based on it, and it is largely traced in the design of the online store. As for other recommendations, they are classic.

Thoughtful structure
The header is placed at the top of the page. It contains andorra email list 24290 contact leads the logo (necessarily in the upper left corner), search bar, contacts, authorization panel, and shopping cart. Categories are placed immediately under the header or arranged in a column on the left.

The central part is occupied by a banner with special offers, discounted products, promotions, and popular offers.

The footer contains information about the company, additional contacts, warranty conditions, payment and delivery methods, and links to social networks.

The AIDA model is usually used for the product page: attract attention, arouse interest, arouse desire and lead to action. Here, the online store design provides for minimalism. On the left, one or more photos, on the right – characteristics, at the bottom – description. But everything is compact and readable. Also, the buy button is required, in green. You can add cross-sale and upsell tools , as well as reviews.

What makes online store design special

The right background
Pure white sells best. It shows both products and bright buttons calling to buy. Pastel backgrounds also look great. Creatively – in the form of a large photograph.

High quality photos
It is better to spend money and pay a professional photographer than to use stock photos. They should be bright and lively, causing a desire to buy the product immediately, making the design for the online store respectable.

Harmony of color
Three or four harmonious colors are quite enough. They are the main ones. But you should remember about bright colors on the banner and photo: you should not allow them to clash with the main colors.

Fonts
They should be in the corporate style, readable, pleasing to the eye. Even a large font works great, sometimes no worse than a picture. Three fonts is the limit. All of them should correspond to the theme. As well as their colors.

Dosed graphics
Banners, sliders, 3D effects and other things will work to attract attention. But you should not overload the page with them.

Dosed graphics

Adaptability
Correct display on any device is more important for an online store than for other resources. After all, half of the purchases are made from mobile devices.

Template or individuality
There are two options. Choose an online designer or create a design from scratch. In the first case, the resource will be working, but similar to others. In the second case, it will be original, but the price of the online store design will be slightly higher.

Why it is important to contact professionals
The best online store design is the result of a professional team. For example, from the Fractus company.

Thanks to the experience and knowledge of our specialists, you will receive not just an attractive and profitable online store, but a convenient platform in every sense - both for the client and for the administrator. And if necessary, we will redesign the online store. Are you wondering where to order the design of an online store? Of course, from Fractus. Contact us, we will be happy to help your business!

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