In 2024, SEO will continue to be the backbone of eCommerce brands’ success. As online shopping continues to grow—expected to reach $6.33 trillion this year—competition between retailers has never been tougher. SEO can be the difference between standing out or being invisible. Organic search drives over 53% of traffic to eCommerce websites, outpacing other channels like social media and paid ads.
it’s critical to know what customers are searching for and make it easier for them to find your products. Long-tail keywords – more specific search phrases – now account for 65% of search queries and convert 2.5 times more than broader terms. Mobile-first SEO is also essential, with mobile commerce accounting for 68% of all traffic. However, mobile users are 15% less likely to convert than desktop users, often due to slow pages. Studies show that a one-second delay in loading time can reduce conversions by 7%, highlighting how crucial technical SEO is to user experience.
Content is another key factor. Sites that regularly publish cio and cto email lists blogs and user-generated content such as reviews receive 55% more traffic and see revenue per visitor increase by 62%. Adding product videos can also have a big impact: conversions increase by 17% and engagement by 33%.
In this guide, we’ll explore essential eCommerce SEO statistics for 2024. From how search intent determines user behavior to why technical SEO matters, you’ll get a comprehensive overview of the strategies driving eCommerce growth.
Market Overview: The State of Ecommerce SEO in 2024
Ecommerce is expanding rapidly, and SEO is a major driver of this growth. Organic search alone drives around 43% of ecommerce brands’ traffic, followed by direct traffic at 24% and social media at 12%. SEO remains one of the most effective channels for driving potential customers to your website. When it comes to converting that traffic, organic search has an average conversion rate of 2.8%, beating out social media (1.2%) and even email (1.5%).
High-value categories like fashion, electronics, and beauty are especially competitive, and companies invest heavily in SEO to secure top positions. For e-commerce brands, focusing on data-driven SEO strategies is essential to stand out.