Increased customer acquisition?

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Higher average order value from referred customers?
Improved customer lifetime value (CLTV)?
Expanded brand awareness?
Once objectives are set, implement robust tracking. This typically involves unique referral links or codes for each referrer, allowing you to accurately attribute new sign-ups or purchases to the correct advocate. Referral program software can automate this, providing detailed analytics on who is referring, who is being referred, and the conversion rates.

Compelling Incentives (for Both Sides)
This is the cornerstone of any successful referral sweden email list program. The incentive needs to be attractive enough to motivate both the referrer (your existing customer) and the referee (the new customer).

Double-Sided Rewards: The most effective programs offer rewards to both parties. This creates a win-win scenario, making it more appealing for existing customers to share and for new customers to act.
Examples: "Give $10, Get $10," "Refer a friend, both get a free month," "Your friend gets 20% off, you get a $25 gift card."
Relevant Rewards: The incentive should be valuable and relevant to your audience and product.
Monetary: Discounts, store credit, gift cards (e.g., Amazon, Starbucks), cash via PayPal.
Product-Based: Free products, exclusive access to new features or limited editions, upgrades.
Service-Based: Free consultations, extended trial periods, bonus services.
Simplicity and Clarity: The value of the reward should be immediately obvious and easy to understand. Avoid complex tiered structures initially unless your audience is highly engaged and sophisticated.
Target the Right Audience (Your Promoters)
Don't blast your referral email to your entire list. Focus on your most satisfied and engaged customers.

Loyal Customers: Those who have made multiple purchases, have high CLTV, or have been with your brand for a long time.
Highly Engaged Subscribers: People who consistently open your emails, click links, and interact with your content.
NPS Promoters: If you use Net Promoter Score (NPS) surveys, target those who rate you 9 or 10 ("promoters"). These are your biggest advocates.
Recent Happy Customers: A customer who just had a positive experience (e.g., successful purchase, great customer service interaction) is an ideal candidate for a referral request.
Strategic Email Design and Content
The email itself needs to be clear, concise, and persuasive.