What it is: The rate at which your email list is expanding

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Why it matters weekly: While perhaps more of a monthly metric, seeing weekly trends can help you gauge the effectiveness of your lead generation efforts (e.g., website pop-ups, content upgrades) and identify any sudden drops in sign-ups.
Formula: ((New Subscribers - Unsubscribes - Bounces) / Total Subscribers at Start of Period) x 100
By diligently tracking these KPIs weekly, you gain actionable insights into your email program's health and performance, enabling continuous improvement and better results.
Define Your Reporting Goals and Audience
Before you even touch data, clarify why you're saudi arabia email list creating the report and who will read it.

Goals: Are you assessing campaign performance, list health, revenue generation, or a specific A/B test? Your goals will dictate which metrics you include.
Audience: Is it for marketing managers, sales teams, executives, or clients? Tailor the level of detail and jargon to their understanding. Executives might want high-level summaries and ROI, while marketing teams need granular data for optimization.
Choose Your Reporting Period
For email reports, common reporting periods include:

Weekly: Ideal for tracking immediate campaign performance, identifying deliverability issues quickly, and optimizing ongoing efforts.
Monthly: Good for broader trends, overall channel performance, and comparison against previous months.
Quarterly/Annually: Best for strategic planning, long-term growth analysis, and demonstrating cumulative impact.
For this guide, let's assume a weekly report as a primary focus, though the principles apply to all.

Identify Key Metrics to Include
Based on your goals and audience, select the most relevant KPIs. (Refer to the previous response on "Email KPI Metrics to Monitor Weekly"). A standard weekly report should include:

Deliverability: Delivery Rate, Bounce Rate (Hard/Soft), Spam Complaint Rate.
Engagement: Open Rate, Click-Through Rate (CTR), Click-to-Open Rate (CTOR), Unsubscribe Rate.
Conversion (if applicable): Conversion Rate, Revenue Per Email.
List Health: New Subscribers (or List Growth Rate).
Gather Your Data
Your Email Service Provider (ESP) is your primary data source (e.g., Mailchimp, SendGrid, HubSpot, Constant Contact).

Export Reports: Most ESPs allow you to export campaign performance data in CSV or Excel format.
Integrate Data: If you use other tools (e.g., Google Analytics for website conversions, CRM for sales data), you'll need to integrate this data, often by matching email campaign IDs or UTM parameters.
Structure Your Report
A well-structured report is easy to read and understand. Consider the following sections.