Campaign-Specific Breakdown

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A detailed look at the performance of individual campaigns launched during the month. This might involve a table or bar chart comparing the OR, CTR, and conversion rates of different newsletters, promotional emails, or automated sequences. This helps pinpoint which types of content or offers resonated most effectively.

Audience Engagement Insights:

Segment Performance: How different audience segments (e.g., new subscribers, loyal customers, inactive users) performed.
Geographic Performance: Where opens and clicks are coming from (useful for localized content).
Device Usage: Percentage of opens/clicks on desktop vs. mobile devices, informing responsive design decisions.
Deliverability Analysis:
A deeper dive into bounce rates, unsubscription rates, and spam complaints. High rates here can indicate issues with list hygiene, content quality, or sender reputation that need immediate attention.

Key Learnings and Recommendations:
This is the most critical section. Based on the data presented, what conclusions can be drawn? What worked well, and what didn't? More importantly, what actionable recommendations can be made for the next month's strategy? This could include:

Suggestions for subject line testing.
Recommendations for optimizing CTAs.
Ideas for segmenting the audience further.
Improvements to email design or content.
Strategies for list cleaning or re-engagement campaigns.
Monthly email analytics reports move beyond mere data dumping. They are a narrative of your email marketing journey, offering a retrospective view that informs prospective actions, driving continuous improvement and ensuring that email remains a powerful tool in achieving business objectives.

Here are some examples of custom KPIs for email campaigns, categorized by their potential objectives:

For Brand Awareness & Engagement:

Email Sharing Rate: This measures the percentage israel email list of recipients who forwarded your email or shared its content on social media (if share buttons are included).
Calculation: (Number of Shares/Forwards / Total Delivered Emails) * 100
Why it's custom: Goes beyond basic engagement to quantify organic reach and brand advocacy.
Time Spent Reading Email: While harder to track precisely, some advanced email analytics platforms or tracking pixels can provide an estimate of how long recipients spent viewing your email.
Why it's custom: Indicates deep engagement and interest in your content, not just a quick glance.
Scroll Depth: For long-form emails, this measures how far down recipients scrolled.
Why it's custom: Helps assess content relevance and engagement with different sections of a lengthy email.
"Reply" Rate (for personal outreach): If your email campaign encourages direct replies (e.g., for feedback, inquiries), tracking the percentage of recipients who respond.
Why it's custom: Direct engagement metric for more personal or consultative campaigns.