Here's how to effectively report on unsubscribes and complaints

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Lead Score Increase from Email: For businesses using lead scoring models, this KPI tracks the average increase in lead score for contacts who engaged with specific nurturing emails.
Why it's custom: Directly links email engagement to sales-readiness.
Website Visit Duration (from email click): Measures the average time a user spends on your website after clicking a link in your email. Requires UTM tracking and web analytics integration.
Why it's custom: Beyond just a click, it indicates the quality of traffic driven and potential intent.
Specific Content Download Rate: Percentage of recipients who downloaded a specific whitepaper, ebook, or resource linked in the email.
Why it's custom: Measures interest in specific educational or lead-magnet content.
For Sales & Revenue Generation:

Revenue Per Email Sent (RPES): Total revenue iraq email list generated from an email campaign divided by the total number of emails sent.
Calculation: Total Revenue / Total Emails Sent
Why it's custom: Provides a direct financial efficiency metri
Average Order Value (AOV) from Email: For e-commerce, the average value of purchases made by customers who converted via an email campaign.
Why it's custom: Focuses on the quality of sales, not just quantity.
Customer Lifetime Value (CLTV) Impact: Long-term tracking of how email engagement influences the CLTV of customer segments.
Why it's custom: A highly strategic KPI that measures the enduring value of email relationships.
Repeat Purchase Rate (from email): Percentage of customers making subsequent purchases after engaging with re-engagement or loyalty-focused emails.
Why it's custom: Specific to customer retention and loyalty initiatives.
For List Health & Deliverability:

Inbox Placement Rate: This goes beyond "delivery rate" by measuring the percentage of emails that actually land in the inbox, rather than spam or promotions folders. Requires specialized tools.
Why it's custom: A critical indicator of sender reputation and email effectiveness, often more revealing than simple delivery rates.
Segment Re-engagement Rate: For inactive segments, the percentage of recipients who re-engaged (opened/clicked) after a specific re-engagement campaign.
Why it's custom: Measures success in reactivating dormant subscribers.
When defining custom KPIs, always start with your specific campaign goals. What action do you want recipients to take? What business impact are you trying to achieve? By aligning your KPIs directly with these objectives, you gain much more meaningful insights than by simply relying on generic metrics.